Gallery Clients Who Know More Buy Art
Gallerists have learned from experience that when a collector becomes interested in an artist's work, they're likely to acquire multiple pieces of it. Therefore, anything that can engage gallery clients and visitors with artwork is one step toward closing a sale. In today's hyper-competitive market, small details like art gallery wall labels have taken on added importance. The caption that appears next to a work may have a kernel of information that sparks a client's interest, even though the information is very brief. The galleries that have the most sales are the ones that engage their visitors in every way possible.
Custom dry transfer decals are an excellent method to produce gallery wall labels. They appear as if the caption was printed directly on the wall, which looks more interesting than a laser-printed caption card glued to the wall. Rub-on decals maintain their image quality even down to very small sizes, which is ideal when you need clear captions that are unobtrusive. They work equally well for interior signage or graphics if you need to communicate via the walls in sections of the gallery away from the art. Decals have a high-end appearance that is well suited to the visual art world's expectations of quality.
If you're a gallerist and you've never used transfer decals, you'll be surprised by the convenience they provide. They are made from digital files you supply to the production house, so you have total control of their appearance. Decals also do not damage the wall, so you can remove one and replace it with another easily if you need to update or change them. The secret is adhesive-backed lacquer ink. It means they require only a minimal amount of adhesive that's applied before you receive them. There's no need to handle messy glue or wait for anything to dry. They are final and ready when applied.
Today's most prominent galleries routinely mount shows that rival small museum exhibits in the caliber and scope of their content. It brings a lot of attention to the gallery, which also means scrutiny. Because art is about appearance, people have opinions about every detail. When the wall captions are clean and professional in their appearance, it reflects favorably on everyone involved. Influential artists also have high expectations and might be sensitive about descriptions of their work. Captions from transfer decals make an excellent first impression and help to instill confidence in gallerists and their capabilities.
